We are a team of energetic, creative entrepreneurs with strong problem-solving skills, knowledge in marketing, finance and business development, bringing our expertise and talents to create success in our new business venture.
Mr. JAMIL is a confident and enthusiastic professional who thrives on new challenges. His self-motivation and ability to work under pressure help to plan work effectively and meet demanding deadlines. Sohail has over twenty years of experience. He holds a Post-Graduation degree as a Chartered Accountant and a Bachelor's Degree in Commerce.
As The Chief Executive Officer, Sohail is responsible for creating, planning, implementing, and integrating our organization's strategic direction. The duties include responsibility for all components and departments of a business.
Mr. ELSHENAWI holds a Bachelor’s Degree of Commerce in Accounting along with field-related experience, directing financial operations and investment portfolios for various organizations. Ahmed has proven analytical and leadership skills that help optimize the company's value, maximize cash flow and minimize risks and costs. He consistently exceeds performance and profitability goals through insightful forecasting and innovative process improvements.
As the Chief Financial Officer, Ahmed has overall responsibility for overseeing all fiscal and fiduciary aspects of the business. This includes developing and implementing the financial and investment strategy of the company.
Mr. SALEEM acquires a Diploma in Information Technology, a Professional Diploma in Database and a Bachelor’s Degree of Arts. He is a professional with overall eighteen years of total work experience in different sectors. In his previous role, Muhammad was responsible for analyzing production specifications, planning capacity data and performing mathematical calculations to determine manufacturing processes, tools, and human resources requirements. Also, he was in charge of investigating production problems, analyzing root causes and providing solutions.
As The Chief Technical Officer, Muhammad provides technical leadership in all aspects of the business. He is in charge of an organization's technological needs as well as their research and development of company’s strategy for using technological resources and ensuring that technologies are used appropriately and efficiently.
Mohamed has strong business acumen and the ability to lead sales and trade marketing strategies to increase revenues, category growth and profitability. Mr. ABOUELELLA has a proven track record in driving growth, self-motivation, leadership skills, distribution management and market development to achieve organizational goals. He is an energetic, competitive achiever who can inspire and motivate team members, successfully manage multiple priorities, and perform under pressure in a fast-paced, rapidly changing environment.
As The Business Development Director, Mohamed will be responsible for contributing to company’s growth by finding new opportunities in certain market segments and then developing and leading the expansion strategy and plans.